Game of Thrones and Harry Potter sets are attracting British holidaymakers

  • One in eight Britons are opting for locations inspired by Game of Thrones
  • But even more people visit the location where Friends was set in New York
  • A third chose destination because they like movie or TV show filmed there

More than eight million British holidaymakers are choosing to live out their screen dreams by letting a TV show or movie location influence their holiday choice, new research has revealed.

Location-inspiration means that more holidaying 'muggles' are running through the walls at Kings Cross or wannabe spies are sipping martinis that have been shaken, not stirred, as Harry Potter, 19 per cent and James Bond, 19 per cent, top the list as the most influential movies on holiday destination selection.

The research from LV= travel insurance has revealed TV shows also have a role to play, with one in eight Britons opting for locations inspired by Game of Thrones, which came a close second on the scale of TV show destination influencers.

Harry Potter fans flock to Platform 9 3/4 at Kings Cross Station, where the young wizard headed off to Hogwarts

Harry Potter fans flock to Platform 9 3/4 at Kings Cross Station, where the young wizard headed off to Hogwarts

Fans travel to the locations as shown in the famous Harry Potter franchise (pictured here is Harry, with Hermione Grainger and Ron Weasley)

Fans travel to the locations as shown in the famous Harry Potter franchise (pictured here is Harry, with Hermione Grainger and Ron Weasley)

This was trumped only by long-standing sitcom Friends, 16 per cent, based in New York.

And it seems the UK is the destination of choice with recent homegrown blockbuster TV shows and movies – Harry Potter, James Bond, Game of Thrones, Downton Abbey and Poldark to name a few – among the productions that have influenced more than a third of people to explore regions within the UK on their holidays over the past five years.

Bragging about their destination to friends and family was a key factor for one in seven. 

Almost a third chose their holiday destination because they liked the movie or TV show while 17 per cent of die-hard fans said they wanted to stand where the actor had stood. 

Central Perk was where the characters in Friends hung out and discussed the intricacies of their lives

Central Perk was where the characters in Friends hung out and discussed the intricacies of their lives

The set for Central Perk opened up back again in 2014 in New York to celebrate the show's 20-year anniversary

The set for Central Perk opened up back again in 2014 in New York to celebrate the show's 20-year anniversary

WHICH MOVIES AND TV SHOWS INFLUENCE HOLIDAY CHOICES

Top 10 Most Influential Movies 

 

1 Harry Potter (19%) 

= James Bond (19%) 

3 Mamma Mia (18%) 

4 Midnight in Paris (16%) 

5 Pirates of the Caribbean (15%) 

6 Breakfast at Tiffany’s (13%) 

= Lord of the Rings (13%) 

8 Gladiator (11%) 

= The Sound of Music (11%) 

10 Indiana Jones (10%) 

= Braveheart (10%) 

Top 10 Most Influential TV Shows 

 

1 Friends (16%) 

2 Game of Thrones (13%) 

= Absolutely Fabulous (13%) 

4 Sex and the City (12%) 

= Downton Abbey (12%) 

6 The Walking Dead (11%) 

= Poldark (11%) 

8 Breaking Bad (9%) 

= Dexter (9%) 

= Mad Men (9%) 

= The Vikings Uncovered (9%)

Nearly half chose the destination because the scenery looked beautiful.

Across the water, New York is the city gaining most from holidaymakers, with a third of people admitting to being influenced by its depiction in a TV show or movie, but it only narrowly kept London off the top spot.

Of those who have travelled in the last five years, one in 10 unfortunately had their trip postponed due to cancelled or delayed flights with three per cent risking not being adequately covered for their film and/or TV inspired trip as they didn't take out travel insurance.

Selwyn Fernandes, Managing Director of LV= Travel Insurance, said: 'TV shows and movies are inspiring a wealth of adventures, and it's great that many of the locations being chosen are in our own backyard. 

British tourists flock to Dubrovnik in Croatia to check out where some scenes from the popular Game of Thrones TV show are

British tourists flock to Dubrovnik in Croatia to check out where some scenes from the popular Game of Thrones TV show are

Dubrovnik is transformed into Kings Landing in the hit TV show Game of Thrones

Dubrovnik is transformed into Kings Landing in the hit TV show Game of Thrones

THE COUNTRIES AND CITIES THAT BENEFIT FROM TV AND FILM TOURISM

Top 10 countries benefitting from the influence of TV shows and movies

1 United Kingdom (36%)

2 France (23%)

= USA (23%)

4 Spain (17%)

5 Italy (15%)

6 Greece (14%)

= Australia (14%)

8 The Bahamas (12%)

= Germany (12%)

10 Egypt (10%)

Top 10 cities benefitting from the influence of TV shows and movies

1 New York (30%) 

2 London (28%) 

3 Paris (24%) 

4 Chicago (12%) 

5 Los Angeles (11%) 

6 Las Vegas (10%) 

= Dublin (10%) 

= Rome (10%) 

9 Edinburgh (9%) 

10 Venice (8%)

'Whether you're close to home or overseas, it's still important to protect yourself by making sure you have the right travel insurance, be it for a day trip to Downton or even more so if you're abroad and planning to embrace your inner Bond and start rock climbing, abseiling or tackling evil henchmen with your bare hands.'

LV= Travel Insurance provides insurance for adventure activities within their 'Movie' Premier cover including up to £10,000 cover for cancellation of excursions or activities, including day trips, while on your trip.

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