Kardashian matriarch Kris Jenner really leaves no stone unturned in her efforts to make money from her family's fame.
The 60-year-old has filed legal documents to trademark the hashtag #ProudMama for 'advertising purposes,' according to TMZ.
She regularly uses the term on social media to celebrate her family's moments.
Money maker! Kris Jenner, pictured in Beverly Hills on Thursday, is attempting to trademark #ProudMama
If approved, others would need to seek her permission to advertise with the phrase or she would have legal grounds to sue.
It comes nine months after she filed to filed to trademark the word 'momager.'
The reality TV star is known to be a shrewd business woman and her own daughters have often joked about how she pushes them into deals to get her 10 per cent commission.
Oh so proud... and money hungry: Kris with Khloe, Kourtney, Kim and Kylie in October. As their 'momager', she gets 10 per cent commission on all their business dealings
She famously leveraged Kim Kardashian's sex tape infamy to help build an empire and even encouraging her to pose naked for Playboy.
Now she manages all of her children's business dealings and continues to get a hefty cut.
This week, the internet delighted in poking fun at her after she was showing filming her daughter Kendall Jenner as she made her Victoria's Secret debut.
Memes quickly emerged that compared her to Amy Poehler’s 'cool mom' from the iconic 2004 comedy Mean Girls.
But she took the jibe in her stride, and even posted the comparison on her Twitter page with a wink.
Being a mom is big business! Kris often uses the hashtag #ProudMama - now she wants to use it for advertising purposes
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