Caitlyn Jenner sure has been on a roll since revealing her transgender journey to Vanity Fair in June.
Now the 66-year-old I Am Cait star is behind a new MAC lipstick named Finally Free, which champions 'All Ages, All Races and All Sexes.' The debut of the print ad was on Friday.
The E! star was showing off a fuller chest as she looked slinky in a skintight gold gown while posing alongside a glam squad.
You glow girl: Caitlyn Jenner was showing off a fuller chest as she posed in a gold gown for her MAC campaign
Jenner's line is available exclusively online April 7.
MAC revealed: '100% of the selling price goes to the M•A•C AIDS Fund Transgender Initiative, to further its work in support of transgender communities.'
Ciatlyn is stretched out over what appears to be a large blanket over a chaise lounge.
In black: Jenner's line is available exclusively online April 7. MAC revealed: '100% of the selling price goes to the M•A•C AIDS Fund Transgender Initiative, to further its work in support of transgender communities'; here she is seen on February 12 in NYC
A pretty woman is straightening the bottom of her gown while a silver fox is styling her hair and a bald man with glasses on is looking up at her with admiration as he holds onto a tube of red lipstick.
Jenner seems to be wearing the exact same hue.
The reality diva looks to have a fuller chest and smaller waistline that what we're used to seeing.
Wedding bells? This comes just after a new teaser for her show I Am Cait is shared, where she is seen trying on a wedding dress made of white lace; the clip was shared by People
She also is wearing her hair parted on the side and in soft curls.
In an interview with MAC, she talked about why she decided to do the line.
'MAC was the first to come to me, and a company, I realized, would really make a big commitment.' she said.
'I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. MAC is a global company.
They're cool with it: Kendall and Kylie Jenner are seen in another clip talking about Caitlyn's transition
'It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about.'
She also said she was thrilled to be in a place where she could model lipstick.
'Honestly, my ultimate fantasy — I never thought in a million years that it would ever happen — was to get involved with a makeup company. When you’re going through all of this, that’s just like never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.'
MAC's Viva Glam campaign is no stranger to diversity. MAC has also chosen drag queen RuPaul, singer Elton John, and lesbian singer K.D. Lang to promote the initiative, which donates 100 per cent of the proceeds from all of the line's product sales to the MAC AIDS Fund.
This comes just after a new teaser for her show I Am Cait was shared by People. She was seen trying on a wedding dress made of white lace.
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