The Might of Mickey: Orlando still top US destination thanks to Disney World and Universal's Harry Potter attractions

  • Tourism officials revealed the number of visitors coming to Orlando last year jumped to more than 66million
  • The head of Orlando's tourist marketing bureau attributes this to new themed rides at Disney and Universal Studios
  • Visit Orlando CEO George Aguel also credited a new marketing campaign for attracting tourists to the Floridian city

It's a crowded world after all — at least in Orlando's hotels and theme parks.

Tourism officials announced Monday that the number of visitors coming to Orlando last year jumped 5.5 per cent to more than 66million visitors.

That figure sets a record for tourists in Orlando and helps the central Florida city hang onto its bragging rights as the top tourist destination in the United States for the second year in a row.

Tourism officials announced Monday that the number of visitors coming to Orlando last year jumped 5.5 per cent to more than 66million visitors

Tourism officials announced Monday that the number of visitors coming to Orlando last year jumped 5.5 per cent to more than 66million visitors

Visit Orlando CEO George Aguel credited a new marketing campaign, aimed at pulling on tourists' heartstrings, for attracting large numbers

Visit Orlando CEO George Aguel credited a new marketing campaign, aimed at pulling on tourists' heartstrings, for attracting large numbers

The head of Orlando's tourist marketing bureau says a combination of factors contributed to the increase in visitors, including momentum from new theme park rides that had opened the previous year, such as Universal Studios' Harry Potter ride in the Diagon Alley section (pictured)

The head of Orlando's tourist marketing bureau says a combination of factors contributed to the increase in visitors, including momentum from new theme park rides that had opened the previous year, such as Universal Studios' Harry Potter ride in the Diagon Alley section (pictured)

The head of Orlando's tourist marketing bureau says a combination of factors contributed to the increase, including momentum from new theme park rides that had opened the previous year, such as Universal Studios' Harry Potter ride, Diagon Alley, and Walt Disney World's revamped Fantasyland.

But Visit Orlando CEO George Aguel also credited a new marketing campaign aimed at pulling on tourists' heartstrings. 

Visit Orlando's 'Neverending Story' campaign encouraged Orlando visitors to share stories about their visits, as well as photos, and they were posted on Twitter, Facebook and Instagram.

'What makes this destination unique is that when you come here, you get a personal, memorable experience that you don't typically get from visiting other destinations,' Aguel said. 

'People really make memories of a lifetime when they come here. It's very emotional and we make an emotional connection and we sort of tapped into that.'

More than 10 million visitors came to Orlando for conventions or business meetings, Aguel said, and the tax collected on hotels and motels in 2015 was $230million (£156million).

There were about 5.5million international visitors and 60.5million domestic tourists.

Canadians and Brazilians continued to be Orlando's top source of visitors from outside the United States, despite a weak currency in Canada and an economic slowdown in Brazil, Aguel said. 

Canadians and Brazilians continued to be Orlando's top source of visitors from outside the United States, despite a weak currency in Canada and an economic slowdown in Brazil. Pictured is Aquatica at SeaWorld's Waterpark in Orlando

Canadians and Brazilians continued to be Orlando's top source of visitors from outside the United States, despite a weak currency in Canada and an economic slowdown in Brazil. Pictured is Aquatica at SeaWorld's Waterpark in Orlando

Visit Orlando uses airline data, hotel room occupancy, and national tourism figures, among other data points, to calculate the number of visitors who flock to Orlando, which is also home to the Planet Hollywood restaurant (pictured)

Visit Orlando uses airline data, hotel room occupancy, and national tourism figures, among other data points, to calculate the number of visitors who flock to Orlando, which is also home to the Planet Hollywood restaurant (pictured)

More than 10million visitors came to Orlando for conventions or business meetings and the tax collected on hotels and motels in 2015 was $230million (£156million)

More than 10million visitors came to Orlando for conventions or business meetings and the tax collected on hotels and motels in 2015 was $230million (£156million)

Visit Orlando is waiting to release the exact breakdown of international visitors until the National Travel & Tourism Office releases comparable figures in early summer. 

Nonetheless, Aguel said, 'We are very confident in the overall mix, as it is based on airline data and input from industry experts.'

Visit Orlando uses airline data, hotel room occupancy, and national tourism figures, among other data points, to calculate the number of visitors.

Increases in the number of flights between Orlando and Brazil in 2015, as well as a wide variety of pricing options for hotels, helped offset the economic concerns in Brazil.

'We do know Brazilians are very passionate about Orlando,' Aguel said. 'The airlines did a very good job of promoting the airfare opportunities, that they had the increased capability. Back here, we have such an enormous amount of properties at so many price points.'

Visit Orlando's 'Neverending Story' campaign encouraged Orlando visitors to share stories about their visits to places such as Walt Disney World (pictured)

Visit Orlando's 'Neverending Story' campaign encouraged Orlando visitors to share stories about their visits to places such as Walt Disney World (pictured)

Let's block ads! (Why?)

Share on Google Plus

About Văn Khang Nguyễn

My blog is the place to update the latest information on sports, science and technology ... If you found this article good, useful please the share for others to see, even if you want to design a ecommerce website or web edit or set a special plugin functionality, please contact us now (Information in the footer)
    Blogger Comment
    Facebook Comment

0 nhận xét:

Đăng nhận xét