Philly drug dealers jump on Stephen Curry brand

Philadelphia drug dealers looking to market their heroin as top of the line are stamping packets with the likeness of Golden State Warriors superstar Steph Curry.

Regional transit police chief Thomas Nestel tweeted a picture of several packets featuring Curry's face and name. His caption read, "Thinking Steph Curry wouldn't be happy that he is this week's brand for heroin in Philly."

Philadelphia is known for having the most potent heroin in the country.

Nestel says he noticed the Curry heroin-branding this week after an officer stopped a man with the packs.

Nestel says the approach is "definitely unique" for Philadelphia. He says he hasn't seen drug dealers taking the names of other athletes or celebrities to promote their wares.

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