Joanna Krupa appears naked and with blood and bruises on her skin in a graphic ad for PETA.
The model and former reality star is seen naked and clutching what appears to be a battered and bleeding lamb.
The poster reads: 'Wool: The Naked Truth' along with the statement: 'There's nothing warm and cuddly about wool.'
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Made a statement: Naked Joanna Krupa stars in a new poster for PETA, published Tuesday
The 36-year-old, who appeared on Bravo's Real Housewives of Miami, shared the image via her Instagram.
She wrote alongside it: 'I m against all violence .... Human and animal . The only difference is that an animal can't speak and ask for help @officialpeta. The reason I decided to be part of this ad is because I had no idea that people were so cruel.'
She went on to claim: 'They beat these sheep in these wool farms. Some of them get slammed, break their necks. Millions of them each year end up dying. They're shearing the animals so quickly that they cut them open sometimes because the workers get paid per the pound , and then they sew them without any painkillers.'
Natural beauty: The model and former reality star isn't shy about showing off her stunning figure. She's seen sunbathing in a bikini on a yacht in Miami in a photo she shared via her Instagram
A number of her followers commented that Krupa and PETA's claims were 'ridiculous' and some pointed out that farmers do not shear the heads of sheep as portrayed int he poster, nor do they shear lambs.
Others commended Krupa, a well-known activist, for taking part in the PETA campaign.
The animal-rights organization has recently released several investigations on how sheep are treated at nearly 40 wool facilities around the world.
Activist: Krupa is a big supporter of animal charities. She's pictured at an animal rescue benefit in Beverly Hills in December 2013
It's not the first time Krupa has shed her clothes for the animal rights group.
Last July, she was seen covered in black and white body paint to mimic the appearance of a killer whale in an ad for PETA.
Her pretty facial features are emphasised with contoured cheek-bones and a smokey-eye as she poses in a giant fishbowl emblazoned with the logo: 'Captive Orcas: Sad. Lonely. A Long Way From Home'.
The Dancing With The Stars alum called for a ban on Orcas being kept in captivity in an accompanying video.
Model: In July last year, the 36-year-old also starred in a PETA ad seeking to free Orca whales from SeaWorld
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